How to market SMBs with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Hurricane-proof your business

The chances of your business being hit by a hurricane are slim. But this year, the odds are actually alarming -- the National Oceanic and Atmospheric Administration (NOAA) predicts up to four unusually active hurricanes. If you don’t want to fall victim to data loss and tarnish your business’s reputation in the process, read on.

Are your website’s images hurting your SEO?

When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a modern business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier.

Prevent ransomware with HIPAA compliance

Hospitals and healthcare organizations are usually the first victims of malware attacks. WannaCry ransomware -- malicious software that encrypts files until the victim decides to pay the Bitcoin ransom -- took advantage of this when it hit several healthcare institutions last month.