When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics.
How do you measure engagement?
Just because a page receives a large amount of traffic doesn’t mean it has quality content.

Understanding how your visitors are using your website is one of the most important things you can do to optimize your online presence and generate more leads and revenue. Google Analytics remains the top analytic tool, allowing you to keep track. Yet many companies tend to focus on the overall performance without taking the time to understand other key metrics that contribute to the end result.