Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

Google puts a premium in mobile searching

When it comes to business-related searches, Google is second to none. But despite being the industry leader in search engines, this powerhouse is never complacent. Recently, it made changes to its search feature and became mobile-first. If you’re wondering what this strategy could mean for you and your business, read on. Google search works by […]

Mobile phone biometrics enhances security

Constantly using passwords on a smartphone can be a pain, not to mention a high security risk. Luckily, popular mobile browsers like Chrome and Firefox Lite are now supporting biometrics for authentication to make logging in to social media, email, and online shopping accounts easier and more secure. Here’s what you need to know about […]

4 Useful Google apps you didn’t know you needed

Facebook, Instagram, Gmail, Google Maps, and YouTube are applications that most smartphone owners know by heart. These cross-platform apps are so popular that they tend to bury other more use within the app store. Moving away from the “Most Downloaded Apps” section will reveal plenty of helpful apps you probably didn’t know you needed, such […]

What you need to know about Google Posts

As a small- and medium-sized business, you can’t miss out on this opportunity to leverage Google’s search results. With Google Posts, businesses can create content highly ranked in Google search results for their names, even without having a website. Here’s how this works. What they can do Google Posts allow users to communicate directly in […]

Track activities on documents with G Suite

G Suite is Google’s all-in-one computing, productivity, and collaboration tool. It comprises of Gmail, Hangouts, Calendar, Google+, Docs, Sheets, and more, allowing for better collaboration, data sharing, and work efficiency. Here’s how to configure it. Allow display views inside and outside your business Activity dashboards typically provide limited details on file activity that one can […]

How to get the best out of G Suite

G Suite is Google’s powerful productivity and collaboration platform. The suite includes popular Google apps like Gmail, Docs, Sheets, chat and video-conferencing apps, and so on. Many people are already familiar with these apps, but even those who use it every day may benefit from learning a trick or two on how to further maximize […]

Use Single Sign-On for login efficiency

Making passwords can be tedious. From complexity requirements to minimum lengths, creating a password for each new account brings its own set of headaches. If this problem is reaching a boiling point, Single Sign-On (SSO) solutions can help. These techniques are secure, easy-to-manage, and do away with the need to manage a long list of […]