While you’re still alive and kicking, your heart should never skip a beat. It’s the same with your servers. They’re always working, ensuring your business stays operational even if you don’t pay attention to them. However, business owners tend to overlook their servers as most times it is a simple case of being out of sight, out of mind.

When servers are working properly, you would never know they were there. When they are malfunctioning, servers become the scourge of the universe single-handedly bringing your business to a halt. In many ways, your servers are the heartbeat of your business.

For small or medium-sized business, getting a leg up on the competition can be the difference between simply surviving and thriving. One way of doing this is by embracing virtualization. Many SMBs have used virtualization techniques to great effect, but implementing a change can be difficult and time-consuming.

For many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google.